Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. wikipedia.org

Google AdWords is Google's main advertising product and main source of revenue. wikipedia.org

WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. wikipedia.org

"SEMrush is a competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research."

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. wikipedia.org

Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. wikipedia.org

Content strategy refers to the planning, development, and management of content, written or in other media. wikipedia.org