Marketing research is the process or set of processes that links the producers, customers, and end users to the marketer through information. wikipedia.org

Microsoft Excel is a proprietary commercial spreadsheet application written and distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. wikipedia.org

Structured Query Language (SQL) is a programming language designed for managing data in relational database management systems (RDBMS). wikipedia.org

A financial statement (or financial report) is a formal record of the financial activities of a business, person, or other entity.

"Equity Research is a division within either a buy-side or sell-side firm which is responsible for the research used by the firm and its clients. Despite the name, Equity Research can also include commodities, bonds are more along with equities. The purpose of an equity researcher is to provide insight and detailed analysis into a company, entity or sector and this information is then used by investors to decide how to allocate their funds."

Reconciliation is the process of ensuring that two sets of records (usually the balances of two accounts) are in agreement. wikipedia.org

Business analysis is the discipline of identifying business needs and determining solutions to business problems. Solutions often include a systems development component, but may also consist of process improvement, organizational change or strategic planning and policy development. wikipedia.org

Investment is the purchase of an asset or item with the hope that it will generate income or appreciate in the future and be sold at the higher price. wikipedia.org

Financial analysis (also referred to as financial statement analysis or accounting analysis) refers to an assessment of the viability, stability and profitability of a business, sub-business or project. wikipedia.org

Fund accounting is an accounting system for recording resources whose use has been limited by the donor, grant authority, governing agency, or other individuals or organisations or by law. wikipedia.org

Financial accountancy (or financial accounting) is the field of accountancy concerned with the preparation of financial statements for decision makers, such as stockholders, suppliers, banks, employees, government agencies, owners, and other stakeholders.

Power BI is a cloud-based business analytics service that gives you a single view of your most critical business data. wikipedia.org

SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. wikipedia.org