Creative writing is considered to be any writing, fiction, poetry, or non-fiction, that goes outside the bounds of normal professional, journalistic, academic, and technical forms of literature. Works which fall into this category include novels, epics, short stories, and poems. wikipedia.org

Screenwriting is the art and craft of writing scripts for mass media such as feature films, television productions or video games. It is frequently a freelance profession. wikipedia.org

Fiction writing is the composition of not factual texts. Fictional writing often is produced as a story meant to entertain or convey an author's point of view.

Developmental editing is a form of writing support that comes into play before or during the production of a publishable manuscript, especially in the area of non-fiction writing. wikipedia.org

SEO content is any content created with the goal of attracting search engine traffic. wikipedia.org

Video production is videography, the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. wikipedia.org

A creative strategy generally explains how an advertising campaign will meet the advertising objectives of the business.