Adobe After Effects is a digital motion graphics and compositing software published by Adobe Systems, used in the post-production process of filmmaking and television production. wikipedia.org

Adobe Premiere Pro is a timeline-based video editing software application. wikipedia.org

Camtasia Studio and Camtasia for Mac are screen video capture software, published by TechSmith. The user defines the area of the screen or the window that is to be captured, a setting that is set before the recording begins. wikipedia.org

Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

A transactional account is a deposit account held at a bank or other financial institution, for the purpose of securely and quickly providing frequent access to funds on demand, through a variety of different channels. wikipedia.org