Steven W.
Elmer, NJ
Direct Response Sales Copywriter
$110.00/hr
Salesmanship in print. That's the definition of advertising. Sadly, many copywriters get so caught up in making "cutesy", witty, or so called funny ads to impress their peers, that they lose focus on their goal. Which is, helping their company grow by driving in sales or leads.
I am a firm believer in creating advertisement (and products) that are accountable. With the rising media costs, it's vital to have a copywriter who understands the importance of ROI. You need to produce ads that yield measurable results.
Unless you are a billion dollar company, you cannot survive if you focus 100% of your marketing efforts on Brand building or Image advertising. If you are a young or even mid size company, if you want rapid growth and stability, you need to dedicate all of your marketing efforts to direct response marketing.
The best comparison that I can think of to prove my point (that direct response clobbers brand building) is the Lester Wunderman / Columbia Records Club challenge as described by Author Malcolm Gladwell in his book The Tipping Point.
Although Wunderman helped Columbia Records experience HUGE success with his direct response skills, when CR was ready to try TV advertising, they hired a Madison Avenue advertising firm who solely focused on brand building. When Wunderman found out about this, he was outraged! So he convinced CR to do a split test, giving half of the budget and markets to him and the other half to the Madison Ave company. They agreed.
A month later the results were in. Wunderman's ads pulled 4 times the results of McCann's ads (the Madison Ave ad company). But it gets even better. Wunderman ran his ads in the wee hours of the morning when it was more economical. As it turned out, Wunderman only spent 1/4th of what McCann spent. So 4 times the results at 1/4th cost.
If you would like to hire a seasoned direct response copywriter to help you create profitable ads, shoot me a note.
I have studied most of the marketing legends, like the late Gary Halbert, Jay Abraham, Ted Nicolas, John Caples, John Carlton, David Ogilvy, Claude Hopkins, and I have been personally trained by Dan Kennedy.
I have a solid track record for creating positive results with my copywriting skills and innovative abilities.
Work history
Long Form Copywriter / Long Form Funnel Copywriter
Sep 22, 2023
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Jan 15, 2024
No feedback given
Private earnings
Copywriter to create e-mails for subscribers
Oct 23, 2019
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Jan 24, 2023
Private earnings
Experienced Direct Response Copywriter That Can Sell
Feb 3, 2022
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Feb 10, 2022
"great"
Private earnings
expert direct response copy writer wanted
Oct 14, 2019
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Oct 23, 2019
No feedback given
Private earnings
looking for a copywriter for Sales letters
Aug 21, 2019
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Sep 6, 2019
"It was a pleasure to work with Steve. He is a great copywriter. I would not hesitate to recommend him for any of your sales copywriting work. I plan on…
Private earnings
Email story telling
Mar 25, 2019
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Aug 7, 2019
No feedback given
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First Job Email Sales Letter
Nov 2, 2018
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Aug 7, 2019
No feedback given
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VSL
May 13, 2019
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Aug 7, 2019
No feedback given
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Copywriter for Killer Email Marketing Campaigns
Apr 5, 2018
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Aug 7, 2019
No feedback given
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Direct Response Copywriter Needed (US Native)
Mar 15, 2019
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May 16, 2019
No feedback given
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Promotion campaign
Aug 14, 2023
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Present
Job in progress
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Email campaign for direct send
Jul 26, 2023
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Present
Job in progress
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Email Campaigns with call to action
Jul 6, 2023
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Present
Job in progress
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Direct Response copy for direct mail campaigns
Feb 8, 2023
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Present
Job in progress
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Marketing Direct Response Copywriter for Ads
Feb 3, 2023
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Present
Job in progress
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Sales Copywriter For Emails, Funnels & Landing Pages
Dec 18, 2022
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Present
Job in progress
Private earnings
Create persuasive copy for our "Request a review" link & phone consultation re: direct response mktg
Nov 16, 2022
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Present
Job in progress
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Hiring Copywriter With Black Belt in Facebook Ad Conversion For Automotive Sales
Mar 8, 2022
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Present
Job in progress
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Polishing VSL Script
Mar 19, 2020
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Present
Job in progress
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Beat Our Control - 1500 VSL (rewrite) - $500
Jan 31, 2020
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Present
Job in progress
Private earnings
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Skills
- Pay Per Click Advertising
- Marketing Strategy