WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. wikipedia.org

PHP is a general-purpose server-side scripting language originally designed for web development to produce dynamic web pages. wikipedia.org

A landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. wikipedia.org

jQuery is a cross-browser JavaScript library designed to simplify the client-side scripting of HTML. Its syntax is designed to make it easier to navigate a document, select DOM elements, create animations, handle events, and develop Ajax applications. wikipedia.org

An application programming interface (API) is a source code based specification intended to be used as an interface by software components to communicate with each other. An API may include specifications for routines, data structures, object classes, and variables. wikipedia.org

Amadeus IT Group is a transaction processor for the global travel and tourism industry. Acting as an international network, Amadeus provides search, pricing, booking, ticketing and other processing services in real-time to travel providers and travel agencies through its distribution business area. wikipedia.org

Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. wikipedia.org